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MARKETING & PUBLIC RELATIONS
COORDINATORDate: ___10/19/00_______ Prepared By: ______Antonio Henry_________________
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Job Title: Marketing & Public Relations Coordinator |
Pay Range: $40,000 - $60,000 plus bonuses |
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Reporting To: Director of Marketing & Sales |
Number of People Supervised: None |
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Job Summary: Provide promotional materials and marketing campaigns for the business. Endeavor to increase sales through the use of public relations and marketing activities. Design and distribute promotional materials. Provide public relations expertise in daily and special needs situations. |
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Duties and Responsibilities:
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1. Determine the best promotional tactics for all retail items and the mini mall facilities. |
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2. Track the success record of all marketed materials, and adjust promotional campaigns as needed |
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3. Develop and distribute promotional materials |
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4. Maintain contact with businesses and members of other virtual enterprises throughout the network |
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5. Stay current on promotional theories and practices |
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6. Work with design department to keep promotional materials updated and interesting to potential customers |
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7. Identify target markets and design materials accordingly |
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8. Provide reports and recommendations to other departments as needed |
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Knowledge, Skills, and Abilities:
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1. Artistic skills |
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2. Excellent communication skills |
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3. Understanding of customer dynamics and purchasing trends |
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4. Sales abilities |
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5. Excellent research skills |
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6. Record keeping abilities |
Special Requirements:
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Dynamic and persistent approach to marketing and sales
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Dedication to the business and the promotion of the business as a whole
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Tools & Equipment:
| Tools and Equipment used: Computer and peripherals, software (word processing, data base, spreadsheet, graphical design, etc.), telephone, FAX, copier |
| Frequency of Use: regular daily use |
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Employee Signature |
Management Signature |
| Marysville High School
-- Computerize Business Management Class Webmaster L.E. Denyer ldenyer@yuba.net and Paul Bolotin nintend@jps.net-- Last revised 07/08/01 in Collaboration with California Virtual Enterprise Network |
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