CONSUMER HEALTH
Advertising Techniques demonstrated through Power Point Presentations
Assignment:
1. Review notes taken on Advertisements in the Health Text
(Merrill HEALTH text chapter 22 page 449 ~ 450).
2. Search the Internet and locate examples of advertising
using the eleven techniques discussed in the Health Text (Merrill HEALTH
text chapter 22 page 449 ~ 450).
a.Bandwagon
b.Brand Loyalty
c.False Image
d.Glittering Generality
e.Humor
f.Just Plain Folks
g.Progress
h.Reward
i.Scientific Evidence
j.Snob
k.Testimony
3. Create a power point presentation to represent examples
of each method. Following the tutorials, use internet sources, images,
and other examples to fascinate presentation.
4.Present to the class the following day.
POWER
POINT TUTORIAL:
BERKLEY
LIBRARY INTERNET TUTORIAL:
Ti2 HOME: