Introduction Task Process Resources Evaluation Conclusion

Web Evaluation Criteria

When evaluating web sites, there are several qualities  that need to be addressed. The following evaluation concepts were developed to provide a quick web design evaluation process. After reviewing these two processes, use one or more of the high school sites listed on the resource page to explore different educational sites.  Make sure you focus your exploration on school sites that are similar to your school and that have pages for individual disciplines or teachers.

CARP  - This evaluation concept was developed by Robin Williams and John Tollett and is a major component in their book, "The Non-Designer's Web Book."

(C) Contrast is what draws your eyes into a page. The contrast might be type that is bolder, bigger, or a very different style. It might be different colors, graphic signposts, or a spatial arrangement. To be effective, contrast must be strong. A key component when evaluating contrast is to determine the focal point or main dominating feature of the page.

(A) Alignment simply means that the items on the page are lined up with each other. Some pages align to the left; other to the right and still more are centered on the page. Beware of sites that mix alignment throughout their pages.

(R) Repetition refers to the repeated elements that unify the web site. Each page in a web site should look like it belongs to the same web site and portrays the same concepts. Repetition is what makes this happen.

(P) Proximity refers to the relationships that objects develop when they are close together, in close proximity. When objects are placed close together, they appear to have a relationship, and the opposite is also true. When two items are separated by space, they appear to have no relationship to each other.

Another concept that is very useful when evaluating web sites is the TILT concept developed by Jeff Peach.  Here is a link to Jeff Peach's actual TILT Web

(T) Text refers to the size, color, font and font style, which are all contributing factors of web design. The majority of information on most web pages is still delivered through text. The qualities of the text are an important component to the web site.

(I) Images are curial to our visually oriented society.  More and more web sites are incorporating pictures and images on their web sites. The placement, size, format, and resolution are important components in web site design.

(L) Links or more specifically hyperlinks can be located anywhere on a web page.  A picture, image or string of text can be set to be a hyperlink. Hyperlinks tell the web browser to connect to another site or folder and either display another web page or download a file. Links are what allow users to navigate a web site.

(T) Tables allow web designers to organize and group information. The use of tables has also developed into a tool that plays a major factor in page design.

The use of these two concepts in web evaluation will assist you in exploring and evaluating sites. Use the following template while evaluating the web sites you visit. After you have competed your exploration, meet with your client and discuss your findings and their needs. Use the web page template to assist you in formatting your web site.

Evaluation Form-- Template
Click Here to open a Word version

Web Page Formatting-- Template
Click here to open a Word version

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