Aril Bold is clean and readable.

My audience, imet students, are used to seeing it since they go to so many web sites!

Plus it's easy to read in reverse and upper and lower case. The bold "clogs" some, but it is necessary when reversing.
Bold also has challenges when used small.

There are many images that inspire imet students. They understand the value of team work and collaboration on their own projects and with their students.

Notice how the red overtone and background compliments the blue page. Red and blue are complimentary colors- across from each other on the color wheel.

 

iMet students are also inspired by the prospect of graduating - for their selves, their peers, and students!